Blog: Swarovski’s crystal art

Swarovski have been purveyors in the finest crystal for over a century. You won’t find another name that’s held in such high esteem. They dominate the industry when it comes to premium jewelry, figurines, ornaments, watches, home accessories, fashion accessories, and beyond. Simply put, their stance as market leaders is unparalleled.

 

Popularity

Their crystals adorn designs from industry leading designers across the luxury lighting market. They’re also used in creating Swarovski Lighting‘s own iconic designs. There’s no competition when it comes to the most valued in crystal creations. But what exactly is it about Swarovski crystals that make them so sought after?

 

Precision

The brand have developed a crystal cutting technology that is unique to them. The process is based upon scientific principles for grading diamonds developed by the Gemological Institute of America. Their advanced optical measurement and high precision manufacturing deliver premium cuts, identifiable by the interplay of multilayered surfaces and angles. Essentially, producing the most finely cut crystals allows for greater light refraction. This results in creating the brightest and most brilliant crystal.

 

Quality

Not content with simply creating the finest crystal, Swarovski have set new standards in maintaining the lifespan of their products. The company utilize an advanced technique known as Platinum Pro. Able to withstand processes such soldering and electroplating, their products have an unprecedented durability. Not only that, but they remain resistant to environmental damage from chlorine, salt water, and perfume. This ensures their worth endures for a long time to come.

 

Impact

Swarovski’s patented formula has changed the make-up of crystal. The brand continue to offer an inimitable sparkle and dependability. Their crystals bring to life designs that are capable of instilling anyone with awe.

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